Thursday, December 5, 2019

Project Management for Marketing of Training

Question: Discuss about the Project Management for Marketing of Training . Answer: Introduction The project involved launch, management and analysis of the marketing campaign run for the promotion of a training workshop over major social media platforms including Facebook and Twitter. This project was for an organization that was into providing corporate workshops and training to corporate organizations. Project Scope Management Scope Statements Project Objective: Objective of the project is to manage two marketing campaigns on Facebook and on Twitter for promoting the workshop that is to be conducted one month later. The campaign would run for 20 days seeking online registrations from interested students. In this paper, stakeholders of this project would be identified and their priorities would be defined on the basis of their interests. To explain the complete process of stakeholder management, stakeholder matrix, decision matrix, communication matrix and stakeholder assessment matrix would be prepared for this project. The report would also cover agenda for stakeholder and project meetings required for project progress assessment and management(Bright Hub Media, 2015). A scope checklist if provided here to provide an insight into what would be involved on the project. Scope Checklist Project Objectives Plan for managing marketing campaigns Deliverables Stakeholder Analysis Stakeholder Identification Stakeholder Prioritization Matrix Stakeholder Matrix Decision Making Matrix Stakeholder Assessment Matrix. Communication Matrix Project Meeting Agenda(BIS, 2010) Stakeholder Analysis Stakeholders are important to analyze as they affect the outcome of the project as well as need to give an acceptance for the outcome delivered. Stakeholder analyses begin with planning and defining of its purpose. Once the purpose of project is clear, company policies required to complete project would be identified. For any project to be completed, people have to have the right skills and thus, the next step would be to hire the human resource that is capable of managing marketing campaigns for the event organization(Bright Hub Media, 2013). Next, the stakeholders have to be identified and information that is important to understand about them would be recorded such as their positions and interests which would be collected by interviewing various stakeholders of the project. A structure process may be used to collect this information and the same would then act as an input for making the project plan(Caltrans, 2007). The table below identifies some of the internal and external stakeholders of the marketing project who are affected by the project process or by its results. Project Stakeholders Internal External Affected by project process Project owner Project Sponsor Training manager Training content developers Employees Stakeholders Trainers Trainers Partners Government Agencies Client organization Workshop attendees Media Competitors Affected by project result Employees Project Sponsor System users Client Public Training Community( Changefirst Limited, 2009) Stakeholder Identification and Prioritization Matrix WHAT IS IMPORTANT TO THIS STAKEHOLDER? Project Owner Project Sponsor Trainees Trainer POWER Highest (10) Higher (9) Moderate (6) Moderately Low (5) INTEREST Higher (9) High (8) High (8) Moderately Low (5) INFLUENCE High (8) Higher (9) Moderately High (7) Very Less (4) IMPACT Highest (10) High (8) Moderate (6) Moderate (6) URGENCY Medium level (6) Medium Level (6) Moderately Less (5) Moderately High (7) LEGITIMACY High (8) Medium level (6) Less (3) Very Less (1) TOTAL 51 46 35 28 PRIORITY (KEY OR OTHER) (City of Chandler , 2000) Project Decision Making Matrix PersonMethod When Sponsor Budgeting, Funding, Critical decisions Project Manager Project Planning and critical decisions Project Owner Content planning venue planning , training schedule Core team has discussions and project manager takes a decision Inputs from team members are needed Project Team Agreement Team must have unified decision to follow Recommendations from team members Investigation needed to be done upon receiving team inputs. Decision by Team members Decision needed to be taken upon receiving team inputs(FME, 2014). Stakeholder Engagement Assessment Matrix Stakeholder management is required for engaging stakeholders which is done by understanding their needs and intersects and study the impacts that they can have on the project such that a clear action plan can be made on how to interact with them to seek maximum support for the smooth execution of the project. The responsibility to engage stakeholders would be on project manager, the level of this engagement for every stakeholder and at different project stages would vary. Stakeholder Engagement It is important that a project manger identifies all communication needs of stakeholder such that a right level of engagement may be planned in order to attain the delivery of the project successfully. The needed level of the engagement for each type of stakeholder is defined in the table below: Stakeholder Unaware Resistant Neutral Supportive Leading Project Owner C C D C D D C Project Sponsor C C C D C C Trainees D D C D D Trainers D D C C D Project Manager C D C D D C(PMI, 2015) Communication Matrix for Stakeholders Purpose: The communication plan is prepared to identify methods that can be utilized for communicating project related information with its stakeholders alongside the requirements of the project milestones enabling establishing of project monitoring and control(Pearson, 2000). Audience: Project stakeholders are the audience of the communication matrix that include project owner, trainer, trainees, project sponsor, project manager, and clients. Approach: Communication plan can be developed as per the project organization hierarchy and the allotted budget for the execution of the project. The stakeholder management process also needs an understanding of the communication frequencies required for communicating with each stakeholder. For instance, a project sponsor would need to be communicating once at the start of the project to get approval and while releasing the funds required for management of the marketing campaign. A weekly status mail on the progress of marketing may also be sent to these stakeholders. If any problems or challenges are faced during the project, the same must be communicated to concerned stakeholder by the project manager. For instance, if the venue suggested suddenly faces a problem such that it cannot be used anymore then all the stakeholders have to be communicated about the change of the training venue(Project Management Institute , 2000). Role Responsibilities Project Owner Project Planning, project monitoring, Project control, risk management, Project Sponsor Approving the funds as per the budget requirement Project Manager Project Planning, project monitoring, Project control, risk management, Progress reporting, Hiring, team management, budget approvals, deliverables, project closure Trainees Give inputs on content requirement for training and make bookings of event Trainer Provide content and delivery as per the required quantity Training Manager Select trainers, hire trainers, identify training requirements, identify marketing requirements(SAID, 2015) Project Meeting Meeting Agenda Project Name: Marketing Project Team Meeting Date: Jan 31, 2017 Time: 3:00pm-6:00pm Invitees: Jackie, John, Shin Chan Agenda Items Meeting Objective: To discuss the project status updates for the marketing of the training workshop event and come up with solutions to overcome challenges or issues being faced. Topics to cover: Review Project Progress against the plan Review if Project can be completed within the allotted Budget Review Project Progress against milestones and identify deviations Identify issues faced and come up with solutions Suggest new marketing ideas for adding platforms to digital marketing for increasing registrations Status Updates on the project Action Items(Team FME, 2014): Hire more people for managing the marketing of the event on different digital media. Project manager has to meet the owner to take a decision on possibility of adding a marketing platform Issue Log Name Date Opened Origination Potential Impact Progress Trainers took time to confirm their presence in the event 01-Jan-2017 Project Manager Delay can be caused New trainer maybe approached and hired Delays in approvals from top management 10th Jan 2017 Project Sponsor Delay on the start of marketing Take approval on urgent basis(University of Exeter, 2015) References Changefirst Limited, 2009. Change and project management , s.l.: ChangeFirst. BIS, 2010. How to organise, plan and control Projects, s.l.: BIS. Bright Hub Media, 2013. 5 Leadership Secrets of Successful Project Managers. [Online] Available at: https://www.brighthubpm.com/resource-management/122821-five-leadership-secrets-of-successful-project-managers/ Bright Hub Media, 2015. Constructing Powerful Scope Statements. [Online] Available at: https://www.brighthubpm.com/project-planning/57950-example-and-evaluation-of-project-scope-statements/ Caltrans, 2007. Project Communication Handbook. s.l.:Caltrans. City of Chandler , 2000. Project Management Methodology Guidelines, s.l.: City of Chandler . FME, 2014. Project Human Resources Management, s.l.: FME. Pearson, 2000. Basic Skills for Project Managers, s.l.: Pearson Education. PMI, 2015. Capturing the Value of PROJECT MANAGEMENT, s.l.: PMI. Project Management Institute , 2000. A guide to the Project Management Book of Knowledge , s.l.: Project Management Institute . SAID, 2015. Major Projects Leadership Academy handbook, s.l.: Cabinet Office. Team FME, 2014. Human Resource Management: Project Skill, s.l.: FME. University of Exeter, 2015. C5: Post Project Appraisal and Evaluation. [Online] Available at: https://www.exeter.ac.uk/finance/cpp/appraisal/appraisalandevaluation/

Thursday, November 28, 2019

Evaluation of a Qualitative Research Study

The article reviewed in this report presents a qualitative research study aimed at exploring the perceptions and views of mothers of children aged 16 and below on health promotion recommendations provided by health promotion professionals. The study used several qualitative methods in recruiting participants into the study and in other aspects of the study such as data collection and data analysis.Advertising We will write a custom report sample on Evaluation of a Qualitative Research Study specifically for you for only $16.05 $11/page Learn More Generally, the researchers used qualitative semi-structured interviews to collect data from 46 mothers who met the criteria for this study. The selection criterion was based on a variety of qualitative characteristics. Here, the researchers made an assumption that the participants drawn from a socio-economically deprived community will have poorer health, more distorted understandings of healthy diets, and more health-threatening behaviors (Wood et al., 2010). As a result, the researchers conducted their study within Llanedeyrn community area because many community members are socio-economically deprived. More specifically, the researchers used the Townsend score, which is a criterion used to categorize people into different socioeconomic statuses in the United Kingdom. Accordingly, the study used a total of four variables based on the Townsend score, including; unemployment, lack of wealth, low income, and poor living conditions to classify the participants into the category of socio-economically deprived people (Wood et al., 2010). Furthermore, the study focused on women participants because they play a central role in planning the family’s diet. Besides, previous studies involving women participants from the same community had indicated that most women never prioritized healthy lifestyles. On the other hand, the study used the social learning theory as the basis for data collecti on considering that the researchers were interested in the participants’ beliefs and perceptions regarding good health, health behavior changes, and healthy lifestyle changes. As a result, the qualitative semi-structured interviews were designed to measure the participants’ beliefs about the factors influencing good health and their perceived responsibilities in promoting good health within the community. Moreover, the interviews were designed to measure the sources of dietary information among the participants and additional information regarding family diet and constraints to healthy eating. Generally, the interviews involved face-to-face conversations between the interviewer and the women participants, and all the interviews were recorded and transcribed verbatim (Wood et al., 2010).Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Further, the data collected was analyzed usin g the principles of framework analysis, which involves five stages including familiarization, identification of thematic frameworks, indexing, charting, and mapping/interpretations (Wood et al., 2010). All these methods are common forms of qualitative data analysis. Accordingly, the study findings indicate that all the participants were familiar with the basic terms used in health promotion, and thus, they had incorporated them into their daily language. Additionally, the study found out that time, money, family preferences, and the need to improve the quality of life were the major barriers to making health behavior changes among the participants. Further, the participants admitted to misunderstanding the messages concerning the significance of healthy diets, and hence, they were subject to making inappropriate dietary plans for their families. On the other hand, most participants reported that they willfully interpreted the messages regarding dietary health promotion in such a way that fits their preferences and budget (Wood et al., 2010). Therefore, based on the foregoing qualitative analyses and study findings, the researchers concluded that health promotion professionals should try to understand how different families perceive healthy diets and the way they interpret messages concerning good health in order to design appropriate health promotion programs. Moreover, the study recommends that health professionals should provide dietary advice and information based on individual perceptions and understanding of healthy diets. Additionally, the researchers indicated that health professionals should consider individual family preferences and socio-economic circumstances in designing health promotion programs for the community (Wood et al., 2010). Reference Wood, F., Robling, M., Prout, H., Kinnersley, P., Houston, H., Butler, C. (2010). A question of balance: A qualitative study of mother’s interpretations of dietary recommendations. Annals of Family M edicine, 8(1), 51-57. This report on Evaluation of a Qualitative Research Study was written and submitted by user Christina Owens to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

First Contact essays

First Contact essays The topic of ethics has been around since the understanding that science needs to be a testable discipline. In order for a theory to be counted as relevant in science it must be falsifiable, meaning it must be able to be proved wrong. This is where ethics come in. A scientist must insure the physical, psychological, and emotional well being of the subject is not compromised. These ideas have not always been considered. Modern day laws and policies detour unethical experiments to humans and animals. This determent not only is apparent in the sciences but also in the world of lay person. In the movie, First Contact, we see the lack of ethics in the prospectors journey for gold. The prospectors are hardly to blame for their actions. They are results of the era they grew up in, the lack of knowledge about the Aboriginal people, and most importantly, these men were not scientists looking for a discovery. They happened upon the native people and used what instinct and little knowledge they had at the time. The movie takes us back to a time when liberties of freedom were only taken in by those who had the money to buy them. Poor people had no say, especially foreign poor people. In the 1930s there were few understandings of what ethics really were. During this time shock therapy was a popular treatment for mental disorders, and psychological testing was being done that would never be allowed now days. If scientist did not have the concept of it, how were the lay people expected to? The time era this discovery took place did not really set the stage for ethical beliefs. After all, World War II was just around the corner. It would take the most unethical experiments and observations of our time before the recognition of ethical treatment would be laid out. Those extreme cases discussed at the Nuremburg Trials would lay the ground work for future laws in all aspects of life. The prospecto ...

Thursday, November 21, 2019

Macroeconomics Assignment Example | Topics and Well Written Essays - 750 words

Macroeconomics - Assignment Example Conversely, a major concern with the growth is whether it is sustainable which brings into focus two important factors. This includes the emerging countries ability to maintain a stable growth, and whether the global economy can sustain the growth evident in emerging countries. It is important to note that while emerging countries can maintain their stable growth, this growth cannot be accommodated by the global economy. As a result of emerging countries still undertaking the process of catching up in terms of growth, these countries still need to engage in a continuous and a challenging structural change. Other changes that emerging countries still need to tackle emerge in the areas of reforms and also institution building (Lachman 65). While emerging countries are better placed to a progressive growth in a global economy impacted negatively by crises in developed countries, the decoupling seems to be incomplete. In essence, a reasonable growth of the world economy still needs the d eveloped countries. This is important in terms of accommodating the increased growth and the prominence of the emerging countries. ... The lack of such a change may result in a trend of a recurrent global economic turmoil without any firmness in stabilizing the world’s economy. The consequence of the crisis would involve emerging countries leading the way by playing a role in a global economy struggling with protracted rehabilitation related to the over-stretched balance sheets in developed countries (Lachman 66). In addition, the increased growth and development in emerging countries means that these countries in the long run may create a strain on the world’s financial system. As time progresses, it is likely that the global supply of capital will not meet its demand in regard to capital, and the intended level related to the investment needs to finance various projects. In the world economy, today, the rates related to household savings have dwindled in developed countries, and the aging population may not reverse such a trend. Conversely, the effort by emerging countries such as China in rebalancin g its economy to improve consumption appears to impact negatively on the global saving (Atale 18). Is austerity an appropriate answer to deal with excessive public debt? Austerity is not an appropriate answer to deal with excessive public debt since it results in numerous consequences for the economy. Austerity, in other quarters is viewed as expansionary by focusing on cutting spending and not increasing tax. Budgets cuts which are aimed in reducing interest rates and stimulating private borrowing and other investments is seen to change expectations regarding future tax burdens, but this is doubtful. In essence, austerity instead of bringing expansion,